Digital TV Global Market – Overview
The Global Digital TV market is growing with the rapid pace; mainly due to the advent of automation and high adoption of internet of things in automotive industry. According to a recent study report published by the Market Research Future, the global market of Digital TV is booming and expected to gain importance over the forecast period. The market is projected to demonstrate a spectacular growth by 2022, surpassing its previous growth records in terms of value with a striking CAGR during the anticipated period (2016 – 2022).
The digital television is the new evolution in the TV industry that achieve superior picture and sound quality with minimum transmission bandwidth. It is basically digitally encoded format which captures, distributes, and broadcasts the programming across the world. The digital television is integrated with the analog and digital functions in a single design and offers high level of viewing experience to their users. The major driving factor identified in this report are high disposable income around, pricing and increasing market of digital content whereas major challenges to this market are privacy and lack of digital infrastructure in the emerging countries.
Digital Television Industry is expected to witness rapid growth in the upcoming years. Increasing disposable income and in Asian countries majorly in China and India is expected to drive the global market. Also, rich supply chain and integration of analog and digital components in the digital TVs gives superior viewing experience which is expected to drive the overall market. Whereas factors such as privacy issues and lack of technological infrastructure in emerging countries are major challenges to the market growth.
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U.S. is one of the biggest market for digital TV and also have high disposable income compared to the other countries around the world. Also, Europe is one for the largest market, creating huge demand for digital TVs in 2018. In Europe, high disposable income of countries such as Switzerland, Norway, Finland, Netherlands, U.K. and Italy is leading to high demand for digital TV.
Industry News
- British multi-channel broadcaster UKTV is gearing up to launch a new regional branch in Leeds. The move is aimed at creating a technology hub. The branch will be initially opened with a team of 10 staff members, which will be responsible for improving UKTV’s content distribution capabilities.
- Netgem TV, a TV technology company is set to partner with Amazon Prime and Channels Island telco JT to offer JT customers a Netgem SoundBox in association with Amazon Prime for its existing and new subscribers.
Key Players:
The prominent players in the Digital TV Market – Samsung Group (South Korea), Sony Corporation (Japan), Vizio Inc. (U.S), Haier Group Corporation (China), Hisense Co., Ltd. (China), Lg Corporation (South Korea), Koninklijke Philips N.V. (Netherlands), At&T Inc. (U.S), Dish Network (U.S), Verizon Fios (U.S) among others.
Global Digital TV Market: Segmental Analysis
MRFR’s study also includes a thorough segmental analysis of the market based on type, size and resolution. By type, the market has been segmented into SDTV, EDTV and HDTV. The HDTV segment currently holds the dominant share of the market and expected to remain highly lucrative during the review period (2017-2023). By size, the market has been segmented into 44’’- 50”, 33’’-42”, and 11’’- 32”. By resolution, the market has been segmented into 4K, 1080p, and 720p. In 2016, the 1080p segment was valued at around USD 32.46 Bn.
Global Digital TV Market: Regional Analysis
North America is expected to be a highly profitable market for digital TV during the assessment period. This is primarily owing to the availability of advance broadcasting technology in countries such as the U.S and Canada. These countries have been the early adopter of digital technology and thus hold a favourably position in the market. Similarly, Europe is also expected to remain an important market for digital TV. In 2016, the region accounted for close to 29% share of the global market. Increasing viewership of digital content and presence of advanced broadcasting infrastructure in many of the European countries is driving the adoption of digital TV.
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Intended Audience
- Raw material providers
- Digital TV manufacturers
- Original equipment manufacturers
- Distributors and traders
- Research institutes and organizations
- Technology standards organizations
- Technology investors
- Research institutes,
- System Integrators
- Research/Consultancy firms
About Market Research Future:
Market Research Future (MRFR) is a global market research firm that takes great pleasure in its services, providing a detailed and reliable study of diverse industries and consumers worldwide. MRFR’s methodology integrates proprietary information with different data sources to provide the client with a comprehensive understanding of the current key trends, upcoming events, and the steps to be taken based on those aspects.
Our rapidly expanding market research company is assisted by a competent team of research analysts who provide useful analytics and data on technological and economic developments. Our deemed analysts make industrial visits and collect valuable information from influential market players. Our main goal is to keep our clients informed of new opportunities and challenges in various markets. We offer step-by-step assistance to our valued clients through strategic and consulting services to reach managerial and actionable decisions.
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